Desired Growth and How to get There

In June 2010 CEO George Buckley discussed the company's strategic decisions for achieving their desired growth rates. His presentation plotted a framework to use in accelerating their growth. Discussions for this framework included the following strategic plans:

Grow the Current Core By:

• Revitalizing the core with innovation
• Strengthen "Enduring Franchises"
• Constant reinvention; drill down
• Fill in the product "white spaces"
• Localization and differintiation

Extend the Core By:

• Managing the entire pyramid
• Building new adjacencies
• Build relative share and scale
• Become important to customers
• Support with local acquisitions

Invent a New Future By:

• Imagining, Dreaming, and Inverting
• Build picutres of the future
• Leap Frog through disruptive technology
• Follow mega trends
• Plan for cannablizm
• Greater technology push

Build Broad Long-term Capability

• Develope broad long-term capabilities
• Acquire supporting core technology with quality brands
• Build new endurign franchises

These strategic decisions were taken from the PowerPoint presentation given by CEO George Buckley on 6/3/10 at the Sanford C. Bernstein Strategic Decisions Conference.

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